DADO (pronounced dādō); an architectural element that makes strong connections
We believe buying a home should be a source of joy, creating confidence and instilling security in a marketplace that is stacked against buyers.
We do this by making it easy for home buyers to find and understand the data they need to make smarter decisions along their journey;
Using innovative and fun mobile experiences, crowd sourced content, proprietary algorithms and relevant just-in-time content delivery.
We are DADO, the Trip Advisor for residential real estate buyers.
Ready to buy better?
Crowd sourced insight on any property
- Quickly review activity and details surrounding a property
- Value, compare and calibrate what the home is worth
- Rate, compare and see what stands out most
- Comment, review and tag to remember and help others
- Connect with your friends and share information in real time
- Add photos of what matters most and browse the shared album
Founder & CEO
Tom has 27 years of experience building great consumer brands at companies like Procter & Gamble and Starwood Hotels & Resorts where he served as CEO. Tom’s vision is to help buyers and sellers find the best agents and real estate service providers to make one of the biggest decisions of their lives easier and more affordable.
Brian D. Goodman
Founder & CTO
Brian has 20 years leading remarkable teams in high-tech design, build and run. Former IBM Distinguished Engineer and Vice President at JP Morgan, Brian brought his passion for technology to the startup space being an alumnus of companies such as MongoDB, ActionIQ, and most recently serving as the CTO of Kalibri Labs, a big data analytics startup in hospitality industry.
Rebecca has dedicated 25+ years to building exciting and innovative consumer brands from Unilever and Hartz Mountain Pets to a tech start up in 3D Printing. Launching Dado is quite thrilling where she will be able to leverage her time heading up the marketing department for Houlihan Lawrence Real Estate. Rebecca is thrilled to bring rich content and community support around selecting the best experts to help consumers buy and sell their homes!
Agent Acquisition & Development
Dan has 12+ years of experience in the real estate industry sourcing and analyzing commercial transactions. Most recently Co-Founder of a real estate technology startup leading product design and building the market research team for a platform providing residential, commercial, and property data to professionals and consumers.